Clerk: Sorry socks aren't apparel, so you can't have the seniors' discount,
Me:
Clerk: They are accessories.
Me:
Clerk: Don't shoot me. I'm just the messenger.
Me: Understood. Now please take me to the owner, so that I can shoot her.
Clerk:
Me:
Okay, I didn't really say that.
But I did say something like. "The irony of this is that loyalty programs are supposed to build loyalty, not infuriate people, not turn them off."
Clerk: Don't shoot me. I'm just the messenger.
Me: I know, but we can hope that some things get back to the owner. (But I knew they wouldn't.)
We got to the checkout (because we needed that item at that time) where there were earrings, bracelets, necklaces etc.
Me: Now these are accessories
Clerk:
This sort of thing has happened before. When we arrived in this town, the Welcome Wagon, among other things, gave us a certificate for a loaf of bread at the only bakery in town.
It was for white bread. We didn't want white bread, which caused some consternation. We were obliged to pay the 20¢ difference for brown bread.
In more than 13 years, we've barely been back.
I don't know why people who are bright enough to run a business, don't understand that they shouldn't negatively undermine their own loyalty programs.
As I write this, we are about to go shopping at our local pharmacy. They have a 20% discount for seniors every Thursday (which is when I am actually writing this no matter when it goes live). There are only two exceptions: prescriptions and items that are already on sale. I understand both of these things.
On top of that, their last Thursday of the month (today) is Super Seniors Day. We get both the 20% discount
and a $10 voucher for orders over $50. We save up our needs, shop on this day; we get the 20% discount plus one or two vouchers. On top of that we get our usual number of loyalty points, which really add up.
It's a good deal. It makes me want to keep going back and not just on Thursdays. We've be doing this regularly for 13+ years, which is very handy since the store is just around the corer and pretty well functions as our corner store for bread and milk etc.
Now that's a proper loyalty program, not one that causes resentment.
Do a loyalty program or don't do it, but if you do it, just do it, and don't cheap out. I mean, if you can offer the discount on a $100 shirt [sic], you can afford to do it on a $20 pair of socks.
Besides, socks are apparel, you fools.